The E-Commerce market for lighting fixtures is estimated to account for almost 6% of the world lighting fixtures consumption, meaning USD 8.5 billion in 2018 (including both B2C and B2B business), driven for 37% by wholesalers and for 28% by E-tailers. Higher incidence for residential lighting where 8% is covered by web-sales. The e-commerce market for the lighting fixtures almost tripled since 2012, registering an average yearly growth equal to +18%. Asia has been the fastest growing region with India increasing by 31% on average in the period 2012-2018, followed by China with +28%. On the other hand, the United States and Europe increased in average by 14% and 12%. North America and China are the largest markets in terms e-commerce penetration in the lighting business (with a share of 8% each); in Europe, the United Kingdom and Germany represent the largest marketplaces
The past five years showed a decrease in number of lighting fixture specialists and an increase in the number and weight of wholesalers with lighting fixtures products on sale (estimated number of wholesalers is 300 with a market share of around 20%).
This report studies the behaviour of the Italian consumers of lighting fixtures. The study is based on 420 telephone interviews with families who purchased lighting fixtures worth at least ITL 50,000 over the previous 12 months.
