The E-Commerce market for lighting fixtures is estimated to account for about 7% of the world lighting fixtures consumption, corresponding to USD 9.1 billion in 2020 (including both B2C and B2B business), driven for 34% by wholesalers and for 32% by E-tailers. The highest incidence is reported for residential lighting where online sales account for almost 11% of the total market. North America and China are the largest markets in terms e-commerce penetration in the lighting business (with a share of 10% and 8% respectively).
The past five years showed a decrease in number of lighting fixture specialists and an increase in the number and weight of wholesalers with lighting fixtures products on sale (estimated number of wholesalers is 300 with a market share of around 20%).
This report studies the behaviour of the Italian consumers of lighting fixtures. The study is based on 420 telephone interviews with families who purchased lighting fixtures worth at least ITL 50,000 over the previous 12 months.
