The first edition of the report “The Italian market for outdoor lighting” offers a comprehensive analysis of the market for outdoor lighting fixtures in Italy, providing figures on market size and activity trend 2008-2014 and forecasts 2015-2016. Market segments analyzed: residential outdoor lighting (home gardens and architectural lighting for common spaces in residential buildings), urban landscape lighting (city beautification, mostly architectural outdoor lighting), streets lighting, lighting for tunnels and galleries, area lighting (outdoor lighting for sports facilities, car parks, squares, open spaces), Christmas and Events lighting
The past five years showed a decrease in number of lighting fixture specialists and an increase in the number and weight of wholesalers with lighting fixtures products on sale (estimated number of wholesalers is 300 with a market share of around 20%).
This report studies the behaviour of the Italian consumers of lighting fixtures. The study is based on 420 telephone interviews with families who purchased lighting fixtures worth at least ITL 50,000 over the previous 12 months.
