The main market for selling lighting online is North America but China has been catching up. The European market ranks third.
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E-commerce for lighting fixtures is expected to increase its share in the coming years. Still, the performance of e‑commerce varies across segments.
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As LED lighting grows to become the main technology in the market and lighting shifts from a consumable purchase to a durable good (and then to consumer electronics purchase with connected LEDs), the weight of e-commerce and web marketing is evolving.
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The Indian LED Lighting Market is projected to grow at a CAGR of 23.9% during 2019-23, with the major growth drivers in recent years being a surge of growing population and subsequent urbanization.
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At European level, CSIL forecasts a drop of 7.1% of the lighting market. This projection is perceived as too optimistic by many industry professionals.
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